I observe
I notice details, recurring problems, data inconsistencies and user reactions.
Creativity that creates value
Analytical thinking helps me understand a problem. Creativity helps me see connections and solutions that are not immediately obvious.

How I work
The process is not a straight line. New evidence often takes me back to a question, a refinement or another option. That is why the journey appears as a living line that gradually lights up.
I notice details, recurring problems, data inconsistencies and user reactions.
I look for the real purpose, expected value and reason why a problem occurs.
I combine the technical view, data, process, business and user experience.
I create alternatives and look for a solution that is simple, clear and feasible.
I test impact, risk, usability and behaviour in common and boundary situations.
I do not see the result as final. I follow feedback and look for the next improvement.